Players4Good was the idea of Greg McAleenan (bio below) and was spawned from his contact with athletes both as a NFL player and as a legal counselor for wide range of athletes from the NFL to track and field to NASCAR.
Across the board, there was confusion, a lack of process and many missteps (including financial) in athletes trying to efficiently "give back" to those causes and institutions they felt worthwhile.
At the same time, he saw how siloed efforts didn't work and weren't sustainable. A more holisticall approach was necessary for not only the efforts to be successful, but for eveyone involved to feel fulfilled and satisfied that the goals were reached.
Thus, with his cross functional background in athletics, law and charitable organizations, he has developed Players4Good. A unique clearing house for matching charities and athletes and a consulting entity to help guide and manage the philanthropic endeavors of atheletes regard less of whether they have a foundation or just starting out (see Process for more).
Greg McAleenan, President
Studying at University of Michigan Law School (cum laude) and Williams College (cum laude), I was an All American defensive back who landed free agent experiences with both the Washington Redskins and New England Patriots.
Practicing law for ___ years, I eventually migrated to my passion specializing sports law and the representation of various athletes.
I have also secured my CFRM (Certificate in Fund Raising Management) from the Lily School of Philanthropy at Indiana University and am in the process of becoming a Chartered Adviser in Philanthropy from the American College.
In addition to owning a sports marketing company for some 15 years, I have served as Vice President for Advancement at Aquinas College in Grand Rapids, Michigan and as Chief Development Officer at Hope Network, a 2,800 employee nonprofit working with those facing mental, physical, and social barriers to leading more independent lives.
Additionally, I have also been involved in numerous sports/athlete related charitable initiatives including the latest, Captains of Character™ and Players4Good.